Kellogg’s introduces LGBT cereal encouraging people to chose their pronouns
A prominent American cereal company has partnered with an LGBT advocacy group to create a special cereal packaged in a box encouraging people to choose their own pronouns.
Kellogg’s, the parent company of popular cereal brands including Apple Jacks, Frosted Flakes, Fruit Loops, Raisin Bran, Rice Krispies and Special K, unveiled its “Together with Pride” campaign in partnership with the GLAAD last week.
The campaign, which has adopted the slogan “Boxes are for cereal, not people,” will last until November 2021. It rests on the premise that “No matter who you are, who you love or what pronouns you use, you’re too awesome to fit into a box.”
The Michigan-based company noted on its Instagram page that for every box of “Together with Price” cereal sold, it will donate $3 to GLAAD. Originally founded as the Gay & Lesbian Alliance Against Defamation, GLAAD promotes LGBT acceptance in the media. The front of the cereal box includes the logo for Kellogg’s emblazoned in rainbow colors and the GLAAD logo.
Cartoon characters associated with the company’s brands surround a bowl of rainbow-colored cereal. As a description of the limited-edition cereal on the GLAAD website explains, “the new cereal features berry-flavored rainbow hearts dusted with edible glitter.”
“On each box, supporters can learn about Kellogg’s long standing partnership with GLAAD and secure a tear-out ‘Together Band’ to proudly share and wear their pronouns,” wrote GLAAD’s Events Manager Mark Olson. Pronoun options included on the side of the cereal boxes include the traditional “he/him” and “she/her” in addition to “they/them.”
Pictures shared on social media show that the side of the box also enables people to “add your own” pronouns. The top of the box also has space for people to write their preferred pronouns.