On the site, the association describes its project in the following way:

“The mission of the Person and Identity Project (PIP) is to assist the Catholic Church in promoting the Catholic vision of the human person and responding to the challenges of gender ideology. Gender ideology has permeated the culture with stunning speed, influencing medicine, business, media, entertainment, government and education. Because it is sowing confusion and undermining the Church’s mission of evangelisation, the rise of gender ideology has created an urgent need for clarity, education, and compassionate guidance for Catholic families and young people.

The Person and Identity Project is committed to assisting the Church in meeting these needs. PIP is a collaborative effort, coordinated by a leadership team with decades of individual experiences in education, seminary formation, non-profit leadership, and apostolic service. The Person and Identity Project (PIP), which began in 2016 as the Catholic Women’s Forum Gender Project, is an initiative of the Catholic Women’s Forum at the Ethics and Public Policy Center, and is funded in part through the generosity of the Our Sunday Visitor Institute. The Ethics and Public Policy Center is a non-profit, tax-exempt 501(c)(3) organization.”

The site gives parents, schools, and parishes advice to help them educate the children in different ways.

You can find the website here.